Digital Marketing - Course
Description
Digital marketing is an essential skill for businesses, brands, and professionals looking to build a strong online presence. This course provides practical knowledge of how businesses reach their target audience, promote products and services, and grow through digital platforms.
You’ll learn the fundamentals of SEO, social media marketing, content marketing, Google Ads, email marketing, and online branding while understanding how different digital channels work together. With practical learning and industry-focused concepts, you’ll gain the confidence to plan and execute effective digital marketing strategies for real-world projects.
- Build Digital Marketing Skills
- Create Effective Marketing Strategies
- Improve Online Brand Visibility
- Manage Social Media Campaigns
- Run & Optimize Paid Campaigns
- Analyze Marketing Performance
MODULE 1 — Introduction to Digital Marketing
2. Traditional Marketing vs Digital Marketing
3. Digital Marketing Ecosystem
4. Types of Digital Marketing
5. B2B vs B2C Marketing
6. Customer Journey & Marketing Funnel
7. Target Audience & Buyer Persona
8. Brand Positioning
9. Organic vs Paid Marketing
10. Digital Marketing Career Opportunities
MODULE 2 — Social Media Marketing
Platforms Covered:
Instagram
Facebook
LinkedIn
YouTube
X
Pinterest — introduction
Students will learn:
1. Social Media Strategy
2. Profile Optimization
3. Content Strategy
4. Content Pillars
5. Content Calendar
6. Reels & Short-form Content
7. Hashtag Strategy
8. Community Management
9. Organic Growth
10. Engagement Strategy
11. Social Media Analytics
12. Competitor Research
MODULE 3 — Content Marketing & Copywriting
1. Content Marketing Fundamentals
2. Content Planning
3. Copywriting Basics
4. Headlines & Hooks
5. Captions
6. CTA Writing
8. Storytelling
9. Content for different stages of the funnel
10. AI-assisted content creation
MODULE 4 — Canva & Creative Marketing
1. Canva Fundamentals
2. Social Media Post Design
3. Instagram Post
4. Instagram Story
5. Reel Cover
6. YouTube Thumbnail
7. Ad Creative
8. Brand Guidelines
9. Typography
10. Visual Hierarchy
11. Creative Testing
MODULE 5 — Freelancing & Agency Skills
1. How Digital Marketing Agencies Work
2. Client Onboarding
3. Understanding Client Requirements
4. Creating Marketing Proposals
5. Creating Quotations
6. Monthly Retainers
7. Social Media Packages
8. Performance Marketing Packages
9. Client Reporting
10. Client Communication
11. Freelancing Platforms
12. Personal Branding
13. Building a Portfolio
MODULE 6 — Career & Interview Preparation
Career Roles:
1. Digital Marketing Executive
2. Performance Marketing Executive
3. SEO Executive
4. Social Media Executive
5. Google Ads Executive
6. Meta Ads Executive
7. Content Marketing Executive
8. Digital Marketing Analyst